You Are Doing Way To Much!!!!!

jack

We all heard the saying “jack of all trades, master of none.”  A jack of all trades is defined as a person that is competent with many skills but is not necessarily outstanding in any particular skill.  The problem with being a jack of all trades you don’t get a chance to fully become a master because you spread yourself way to thin.

I had to admit that at one time I was considered to be a jack of all trades.  I have a variety of skill sets and at one time during my journey I was trying to get paid from any and all of them.  I had a past career in the legal profession and during that time I was exposed to many areas of law.  I was pretty adept at drafting various legal documents so I would offer to draft LLCs and Non-Profit documents for individuals.  I also have MBA which prepared me to have the ability to draft marketing and business plans for individuals.  I am also a web developer trained through higher education and self-education so I would design websites for individuals.   There are probably a few more abilities that I have but these are the main ones that I made an income from.

During the time I indicated above you can say I was grasping at straws and lacking a clear focus of what I really wanted to do.  Instead of trying to master one particular profession or skill set I decided to make money any way I could. There is nothing wrong with the idea of multiple streams of income, but when do this, you do not allow yourself enough time or room to craft your trade.  You can not possibly be a master and this was me all the way.

So as I began to grow and grow I began to learn the value of leverage and more importantly focus.  I began to leverage others and use processes to help me to become a master of my chosen trade.  The trade that most spoke to my heart was to become a great web developer.  So I then went from being a “jack of all trades” to becoming a “master of integration.”  A master of integration is defined as an individual who knows enough from many learned trades and skills to be able to bring his or her disciplines together in a practical manner.

So now I have fully integrated into being a web developer, who no longer offers traditional marketing plans but instead offers social media marketing plans.  I no longer deal with creating legal documents for individuals because it does not align with my new focus.  I decided to look at those skills that would align with my web design business and when I integrated my trade and skills into a more simplistic manner, my business began to grow.

So if you are totally content with being a “jack o all trades”, just realize that you are not only doing a disservice to your customers and to yourself by not allowing yourself the ability to become a master or an expert.   Try looking at your trades and skills to see how you can combine or eliminate some of them so that you can now become a “master of integration”.

Jacqueline Morgan is an advocate for business success. As a business leader I strongly believe in tapping into the power of your potential. As President of J Morgan Designs and Consulting, she can help your business to strive in both the real world and online. Find out more about her at http://www.jmorgandesigns.net

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Your Website SUCKS!!!!!

Your Website Sucks

bad

Yes I said it.  “Your Website Sucks.”   In these extremely competitive days and times having a website is just not good enough anymore.  Your website has to deliver a one, two punch in order for you to really captivate your audience or more importantly gain a new client.  With so many choices out there you just have to stand out, be more, be better…you get the point.

Below are 15 must have that your website needs in order for it to be effective and profitable.

1.  Have Company Info

You MUST have your name or company name, phone number, email address, and physical address somewhere on your web site, preferably on your contact information page. A street address is better to give than a Post Office box, but if you don’t have a physical address, stress what city you are in are what areas you serve.  If you want people to do business with you, you must provide at least this basic information. You would be amazed at how many people overlook this simple requirement.

2.  Have Effective Content/Copy

Have you heard the saying “Content is King.” Well believe it, because it is so true.  Isn’t content the reason why people come to your website in the first place?  How many times have you received an email or visited a website that offers multiple guarantees, includes too many exclamation points and makes promises that are impossible to quantify? Probably more than you can count.  While the promises and guarantees can be effective, they probably turn away more visitors than they appeal to.  You should be making it easy to find the best you have to offer. Put your best information on your web site. If your content is getting old and stale, be sure to refresh it with something new and different. Content is the single most important aspect of the overall value and quality of your web site.

3.  Have an Attention Grabbing Headline

Do you give your visitors something that will grab their attention when they visit your website?  Something that says or makes them want to do business with you.  Something that makes them believe they are the right place.  A headline will help decide whether a visitor will stay to learn more or if they’ll move on. The best headlines should focus on how your company or brand meets the needs of your customers in a short, three- to eight-word summary.  Bottom-line your headline should be so catching from that start that is helps you stand out from the rest.

4. Social Media Buttons & Links

I have probably said to so many people about the importance of social media buttons and links on their websites that I could possibly sound like a broken record that constantly spins.  We now live in the world of a social media society, whether you choose to be a part of it or not.  In order for you to attract more customers to what you have to offer you must have an active social media presence.  While certain social media networks are better than others for different businesses, you should always be actively working on building relationships with customers online.  While you want potential customers to visit your website, your social media pages should attach customers as well.

5. Have Easy Site Navigation

You MUST have easy site navigation on your web site.   If visitors to your website can’t find the information they’re looking for quickly and without a hassle, your website has failed.  Simple text-based links are normally the fastest and quickest way to navigate.  Limit the main navigation to five to seven categories, and utilize drop-down menus for more specific pages.  Image maps, when not too big, work well too. However, remember that most web surfers are unimpressed with whiz-bang complex navigation schemes they do nothing but help spend too much time trying get to what they want. Most users are incredibly impatient, and in many cases anything more than a few seconds is too long to spend looking for information. So be sure to keep site navigation simple, and easy to use.

6.  Have A Strong Call To Action

Even the most well-designed websites cannot be effective if visitors aren’t sure what they should do next. Surprising, directing your visitors in the right direction doesn’t have to be like pulling teeth or something. Putting a strong call to action in place that is clear and easy to follow can help ease the pain. Something like, “Click here to sign up today,” “Purchase my super great product here” or “Call to set up a consultation” – lets yours visitors know to how to continue in a direction that positively affects your company’s bottom line.

7.  Have A BLOG

While I personally underestimated the importance of having a blog, once I began blogging I quickly found its importance.  Blogs also provide a way for you to share important information with your customers on a regular basis.  Websites that publish authoritative, valuable content on a regular basis are rewarded over sites that remain stagnant.  The easiest way to accomplish this is by creating a blog that is a part of your business’s webpage.  They can easily be shared across social media channels and through email newsletters, providing additional touch points that could enhance your long-term social media marketing strategy.

8.  Have A Quick Loading Home Page

Your home page should have no more than 60 – 80k in graphics, and must come up quickly for the web surfer. If you have tons of fancy graphics or other bandwidth-intensive content, put them on another page in your site. Additionally, you must be extremely careful when using audio, video, Java, Java Script, Shockwave, and any other browser plug in. Realize that people who cannot manage the technology may have trouble viewing your web site.

9.  Have A Contact Page

Want to lose a customer fast then don’t provide them with a means to ask a question or voice a concern.  Not being able to reach a person that can provide an answer to a question or concern is a sure way to lose a customer.  Make sure you include contact information or more importantly a contact form to receive questions and answers.  If your site visitors are able to ask a question or share a concern without leaving your website or taking an additional step, they’re more likely to do so.  I found that short on-line forms can generate almost twice the response! It may well be in part because people like to click on buttons, drop down boxes, etc Whatever you do, make it easy for people to inquire about your services, while they are still online.

10.  Have A Map

If your business is brick-and-mortar, you should make your location available.  Your visitors should be able to find you easily, without leaving your site. While including an address is a given, you take it one step further by using a map and plug-in like Google Maps, on your website.  Maps make it easy for users on all devices – especially smartphones and other mobile devices – to locate your business and to populate directions from their current locations with ease.

11.  Have A Site Promotion Strategy

If you want people to visit your website then a site promotion strategy is your best method. This may be the single most important thing you can do! Don’t believe for a minute that “if you build it, they will come.”  If you build you have to provide a way or means for them to come.

12.  Have A Clean Site

Your website should be legible and work on all systems. Your site must work with all web browsers and all screen resolutions.  Additionally, be very careful when using offbeat fonts, sizes, colors, contrasts, and combinations. If you want to do business on your web site, make it easy to do so. Also, if you want to sell, it may be best if your site looks a little on the conservative side (trustworthy), rather than leading edge (here today, gone tomorrow).

13.  Have It Appear on Search Engines

Internet search engines are the best way to boost traffic to your site. Second best are links from related web sites. Even banner ads and ads in email newsletters can produce good results. Believe it or not, there is no magic formula for getting traffic to your web site. The best approach is one that uses several different methods to build traffic to your website.

14.  Have An Email List Generator

You MUST have a way to ask your web site visitors for their email address, in one way or another. This provides you with the opportunity to resell them later, by sending them quality, informative helpful email at a later date as a follow-up. There is nothing immoral or unethical about this, as long as it is done responsibly and in good faith.

15.  Have A Secure Website

If you are a e-commerce site, you MUST offer a secure server to encrypt customer credit card information, for their safety and confidence in your organization. Money spent on this additional capability should be offset by an increase in orders as a result.

So there you have it.  You now have some important guidelines that can help you to not have a “Website That Sucks.”

 

Jacqueline Morgan is an advocate for business success. As a business leader I strongly believe in tapping into the power of your potential. As President of J Morgan Designs and Consulting, she can help your business to strive in both the real world and online. Find out more about her at http://www.jmorgandesigns.net

MY ELEVATOR PITCH NEEDS A NEW PITCH

pitct

An elevator pitch is defined as is a short summary used to quickly and simply define a profession, product, service, organization or event and its value proposition.  The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes and is widely credited to Ilene Rosenzweig and Michael Caruso (while he was Editor for Vanity Fair) for its origin. The term itself comes from a scenario of an accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will continue after the elevator ride or end in exchange of business cards or a scheduled meeting.

If after delivering your elevator and your potential customer does not grasp your concept in a short time span, they you can presume that your customers won’t understand it either. You have just struck out.

Here are some tips to help you pitch a better elevator pitch:

Have A Clear Introduction

Practice one that’s no longer than two concise sentences in which you introduce yourself and explain what you do. “Avoid being vague in what you do and how you can help them.” Westfall says some people have difficulty being concise. So if you’re a doctor, don’t go into detail about your surgical procedures, and if you’re a lawyer, don’t start rattling off all the cases you’ve won. Stop looking at yourself and reciting your resume or LinkedIn profile. You have to demonstrate that you have done your homework, and not chase people away.

 Have A Clear Purpose

Chris Westfall, the 2011 national elevator pitch competition champion and author of “The New Elevator Pitch,” says “an elevator pitch or speech is the best way to start off a persuasive conversation.” You could be trying to convince someone to invest in your idea or consider you for a job, but your aim should be to get the listener to keep listening. “You are trying to garner someone’s interest to continue the conversation. You really want to build a sense of intrigue so people want to know more,” says Stephanie Burns, founder of Chic CEO, an online resource for female entrepreneurs. Whether you are trying to raise funds, find clients or just introduce yourself, elevator pitches must be tailored to the listener and environment. “You want to create multiple elevator pitches for the audience you’re talking to,” Burns says. “Between networking and meeting with investors, the beginning of your pitch may be the same, but the end may be different.”

Captivate Your Listener

Believe it not, many adults have a short attention span.   So in order to captivate your listener you need to have a “wow factor,” something that will bring up a conversation.  Be careful of sounding like you’re a reciting your slogan or delivering a sales pitch.  You want to show that you gave it some thought without sounding so rehearsed.

Be a Story Teller

You should use your story to tell your history and accomplishments.  Telling a story helps you to connect with your listener and get them wanting you to tell you more about your story.  Use the basic principles of storytelling by discussing a challenge you faced, how you solved it and what you learned.

Let Them Know What’s In It For Them

If your pitch or speech is ineffective, people will think, “So what?” and wonder, “What does that have to do with me?” Consider whom you are talking to and your setting. “You will have a different pitch based on the setting you are in.  But you want to sound authentic.  You don’t want to sound too aggressive and act as though you can fix or solve someone’s problem tomorrow.

Jacqueline Morgan is an advocate for business success. As a business leader I strongly believe in tapping into the power of your potential. As President of J Morgan Designs and Consulting, she can help your business to strive in both the real world and online. Find out more about her at http://www.jmorgandesigns.net

WHICH SOCIAL MEDIA NETWORK IS BEST FOR ME?

I am often asked the question from my clients when it comes to their social media marketing strategy “which social media network is best for me”?  Where do I fit in? Social media can be fun, challenging, rewarding, all according to what you are looking for when it comes to marketing.  There without a doubt plenty of value in having a social media marketing strategy for your business.  All of us have been told at one time or another to “choose your friends wisely.” When it comes to social media, there’s something to be said for making wise choices as well. It is essential that you select the best social media sites for your social media marketing strategy to make the most of the social media time you have.

To create an effect social media marketing strategy you should have a good idea who potential or existing customers are and the type of content they’ll be interested in.  This approach should help you to narrow down with social media network you need to concentrate on joining in on.

Here is a quick set of considerations as you select the best social network(s) for your business:

Facebook has 1.19 billion active users, 874 million mobile users, and 728 million daily users, making it the most popular social media network around.  Not only does it have the most users but it gets the most engagement hands down.  With the creation of Facebook business pages and the boost posts with very little money, Facebook allows you the ability to share your business not only with your family and friends but to a targeted group of individuals outside your social network.  If orchestrated correctly, your social media marketing strategy can capitalize on the sheer popularity of Facebook and turn your leads into actual sales.

Linked has 2 million active users.  Linked is considered more for a B2B or for someone in an industry or role.  Most people flock to Linked to be provided with useful insights in their prospective work industry, to seek or make business connections, or for landing their next job. While LinkedIn is trying to broaden the scope of its information, most users are in work mode on LinkedIn so it is optimal for peer networking and industry-specific information. Given the high income and education levels of the average LinkedIn user, it offers a distinct audience worth targeting with the right message.

Pinterest has 25 million users who are mostly females who like to spend money.  Pinterest offers a highly visual social network with customers who will naturally seek to express themselves through images. Think about what your audience wants and what their interests are. Are they likely to collect images that will inform or create a possible buying decision? Given its particular popularity with women, it is great place to be is that is your dominate market target. Inspire and inform them on Pinterest and you can create real engagement.

Twitter has 284 million users.  I you want to reach both men and women, especially younger ones then twitter is the social media platform for you. It appeals to “information junkies” so if your business lends itself to the providing topic-based news or great insights, Twitter is a great choice. As with Facebook, Twitter is more effective when it is a two-way platform in which you respond to and engage with followers.

Instagram has 300 million users.  With Twitter you have a visual aspect to what you do and what your customers are interested in. Interestingly, its users also often overlap with Twitter so it can be good as part of a one-two punch. Given Instagram’s appeal to specific ethnic segments and its popularity among urbanites, it can be a good choice for certain market targets.

Tumblr has 420 million users.  It is considered to be a visually-centric which tends to attract a younger and less affluent audience overall according to Business Insider.

Google+ has 3 million users and is found to be very male-dominated. Google has some interesting social community tools such as “hangouts” that are worth exploring if you want to create highly-interactive opportunities.

So there you have it, a guideline to help you decide where you fit in with regard to social media.  Whatever you decide you must make sure that you are reaching the customers and demographics that you really want.  Social media is, after all, a two-way channel so you need to participate in conversations that make sense for your customers and your business.

Jacqueline Morgan is an advocate for business success. As a business leader I strongly believe in tapping into the power of your potential. As President of J Morgan Designs and Consulting, she can help your business to strive in both the real world and online. Find out more about her at http://www.jmorgandesigns.net

12 Ways to Make You Shine in 2015

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1.     SET A DAILY ROUTINE

Having a daily routine do to start their day each morning could set you up for success.  Your routine could include meditation, exercise, eating healthy, reviewing goals and much more — whatever makes sense for you.  Each morning I wake up and post on Instagram, Twitter and my Facebook business pages.  Doing this daily routine has helped me to increase followers and make new connections. Instead of hitting snooze in 2015, wake up and complete a morning routine that gets your mind and body ready for a great day.

2.     SET SMART GOALS

Instead of making your same old new year’s resolutions that you always can’t seem to keep, set SMART goals instead.  SMART stands for goals that are:  Specific, Measurable, Attainable, Relevant and Time-bound.  Write down you SMART goals and you more likely to achieve them.  Make sure you post them in a prominent place that you can see on a daily basis.

3.     GET AN ACCOUNTABILITY PARTNER

An accountability partner can help you meet and achieve your goals and plans for 2015. Your partner should help motivate and inspire you, tell you when you are doing well and give you a kick in the butt when you need it. Your partner can be a spouse, friend or business partner, just make sure it is someone who will be sure to help keep you on track!

4.     NETWORK MORE

Reach out to more networking events and opportunities that will put you in front of more people.  Networking is about more than handing out business cards, it is about building meaningful relationships that help both individuals become more successful!

5.     READ MORE

In a recent Pew Research Center study it was reported that nearly a quarter of American adults had not read a single book in the past year. The number of non-book readers has nearly tripled since 1978. On the flip side, according to Nielsen statistics, the average American watches over 34 hours live TV a week plus another 3-6 hours watching taped programs. In 2015, make a commitment to read more and watch TV less. Your bank account with thank you!

6.     ACQUIRE A NEW SKILL

Look at new skills that can help you improve your business.  Your local community college has lots of offerings that can help you to improve or acquire new skills.  There are so many interesting things to do in the world — why stop learning once you are done with school? This will help you meet new people and open you up to new experiences and opportunities. Never stop learning.

7.     CREATE A BUDGET

Being in debt or stressed about bills can add a lot of stress to you and your business.   Create a budget to help you keep track of your spending.  A budget can help you prioritize your spending and manage your money better.  You can create a spreadsheet or use a free program like Mint.com or PersonalCaptia.com to help you stay on track.  The more responsible you become about your spending and saving will set you up for success in the long-term.

8.     INVEST IN YOURSELF

There is no investment that will give better returns that investing in you.  When you have a little financial skin in the game you are much more likely to seriously commit to something.  Once you start putting your hard-earned money towards achieving something you will be compelled to have a stronger commitment to succeed.

9.     WRITE OUT YOUR PLANS

Take time to actually write out the action steps and plans you will need to take to reach your goals.  This will help you to make sure you stay on track. Map out the steps you need to take this year to get yourself headed in the right direction to meet your longer term goals.

10.     DEVELOP A PERSONAL MISSION & VISION STATEMENT

One of the biggest mistakes people make in trying to meet their goals is not having clear vision toward achieving their goals. By creating a vision statement you define your future state and help provide guidance and inspiration on what you are focused on achieving.  Creating a mission statement can help you define your purpose and answers the questions what you do, who you do it for and how you do it. By creating a vision and mission statement you will clarify where are and what it is you are looking to achieve in your life. This will make it easier to define the steps you need to get there.

11.     CHALLENGE YOURSELF

Find ways or things that will help you challenge yourself on a daily basis. Take risks.  Find ways as often as possible to stretch your limits.  Do something difficult and if you fail, don’t worry about it. More learning happens when you fail than when you succeed. Always be searching for your next adventure!

12.    ENJOY YOURSELF

The most important thing in life is to enjoy yourself.  Without a little joy in your life, where would you be.  The greatest things in life are experiences, not material possessions.  If you want to take a trip, then take steps to make it.   Pick a date and work on it and most of all enjoy yourself.

Jacqueline Morgan is an advocate for business success. As a business leader I strongly believe in tapping into the power of your potential. As President of J Morgan Designs and Consulting, she can help your business to strive in both the real world and online. Find out more about her at http://www.jmorgandesigns.net

Hashtag Your Way to Business Success

hash

So what is with a Hashtag.  Webster defines hashtag (on social-networking websites) a word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.

Daily on my social media adventures I see how many businesses do realize the power of hash-tagging.  Hashtags are more immense on social media, but not everybody knows why hashtags matter.  Of course, they can be fun for personal use, but businesses can truly benefit from using them effectively.  For any business, the development of a hashtag strategy is an important part of social media success. Just like with any other social media marketing strategy, this must be done correctly to avoid problems for you.

I recently read an article that talked about some steps to developing a hashtag strategy that works for your business.

  1. Create a well thought-out hashtag strategy

Creating a well thought-out hashtag strategy can tremendously help your business grow.   As the sayings goes “’If you fail to plan, you are planning to fail!  Proper planning will help you to avoid hashtag strategies that could jeopardize your growth.

  1. Figure out what you want from your strategy

It is important for you to define your goals for your hashtag strategy.. Decide what your company needs, whether it’s more website visits, more participation and interaction with potential or existing customers, or something else.

  1. Thoroughly research your hashtags.

Before deciding what hashtags make sense for your hashtag strategy, use a hashtag research tool, such as TWUBSWhat the Trend, or Trendsmap, to learn what existing hashtags are out there, if they are trending (or have trended), where they are trending, and, most important, why that particular hashtag is trending. Taking the time for this research can help you avoid any embarrassment that can come with using a hashtag with a negative connotation, one that is overused, or worse, one that aligns your brand with a cause or event that is against what you stand for.

  1. Choose hashtags with staying power.

Once you’ve researched some of your hashtag ideas, chose those that are memorable and pertinent in order to create staying power in your followers’ minds. Avoid using too many of hashtags; you don’t need a different one for every campaign. Choose a few that can be consistently used and adapted, as this will make it easier for your customers to follow your conversations, and for your social media team to manage those conversations.

  1. Don’t use hashtag spammer

Hashtags can help your brand promotion, engage your company in social media conversations, and allow you to see who is using your hashtag to have conversations with others. But using more than two hashtags per Tweet or using too many in every social media message can be considered spam.

  1. Measure your hashtag strategy

If you defined your goals for your hashtag strategy, you need to find a way to measure the success of your strategy. Using a service like Hashtracking or Simply Measured will provide you with real-time analysis of how your hashtags are performing.

Just like other aspects of your marketing, hashtags need to be carefully considered within your marketing mix. By doing some research and planning up front, your strategy will set you apart from other businesses and help your create a strategy the could hashtag you into business success.

Jacqueline Morgan is an advocate for business success. As a business leader I strongly believe in tapping into the power of your potential. As President of J Morgan Designs and Consulting, she can help your business to strive in both the real world and online. Find out more about her at http://www.jmorgandesigns.net

2015 Social Media Marketing Predictions

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Are you wondering what 2015 might look like for social media marketing?

Here are some predictions that will help your business to grow in 2015.

#1:  Vlogs  and Videos

Video and Vlogs will dominate as the social media content format of choice. These tools will help to drive social engagement and other marketing goals.

#2:  SlideShare Becomes the YouTube for Business

SlideShare will emerge as the key social network for business professionals to find and share bite-sized pieces of content.

#3:   Paid Ads

Paid Ads are being unavoidable.  Social networks will continue to find ways to push businesses into their advertising programs.

#4:  Google+

Local search will help to expands Google+.

#5:  Paid Media

Paid media will rise to new heights. Small businesses will have to get more educated about how to accelerate the distribution of different types of content at different stages of the sales funnel if they want to survive.

#6:  Republishing Posts

Republishing posts multiple times will help to get the cumulative reach that you are looking for.

#7:  More Personal Interaction

Fans will demand more personal interaction. This means that fans today want to get to know the people behind the logo or brand and want to see who it is they’re engaging with.

#8:  Hashtags

Hashtags help to build collaborative communities and hashtags can help to build more reach and more opportunity where everyone wins.

Jacqueline Morgan is an advocate for business success. As a business leader I strongly believe in tapping into the power of your potential. As President of J Morgan Designs and Consulting, she can help your business to strive in both the real world and online. Find out more about her a http://www.jmorgandesigns.net

How To Find A Great Accountability Partner

partnershipRecently, I talked about having an accountability partner who can assist you with meeting your goals.  There isn’t a science to finding an accountability partner, but there should be careful consideration when looking for such an important partnership.

Having an accountability partner isn’t a marriage, but you should feel comfortable sharing fears and concerns with your accountability partner without being judged.  You and your partner’s goals don’t have to be the same, but you do have to make a commitment to help each other succeed.  In fact, some people have the same accountability partner for years and they claim that it’s one of the major factors in their mutual success.

Below are 7 tips to helping you find and create a successful accountability partnership:

    • Find someone you can trust to keep your conversations confidential. You want to make sure you partnership is not going share goals or ideas with the world.
    • Find someone who is challenging, not condemning.  Good accountability partners are not cops who are just looking for you to slip up, or who jump to conclusions about you, but someone can help you grow.
    • Find someone who is willing to keep plenty of notes of what you are holding each other accountable for. You can agree on what you’re accountable for achieving before you meet next.
    • Find someone who is willing to set up a regular check-in times to see how you are each doing on your tasks or goals. Set up a weekly check-in meeting, email reminder or whatever you decide to help you obtain what you are aiming for.
    • Find someone you know or have a connection with such as a common interest or season in life.
    • Find someone who maintains a loving and respectful attitude.
    • Find someone who is fully committed to growing and learning.

Do you have an accountability partner? What are your own experiences and tips?

Jacqueline Morgan is an advocate for business success. As a business leader I strongly believe in tapping into the power of your potential. As President of J Morgan Designs and Consulting, she can help your business to strive in both the real world and online. Find out more about her at http://www.jmorgandesigns.net

5 Tips to Blog Your Business Into More Profits

blogmonSet Up a Schedule

Blogging doesn’t have to be hard if you set up a schedule. Come up with about a month’s worth of topics that you want to talk about. If you can’t come up with a month’s worth come up with at least two weeks’ worth. Then pick a day of the week that you can devote to writing about those topics. Decide if you want to publish your post daily, 2 times a week, 3 times a week or whatever you decide. Once you start to set up a schedule you are on road to creating a habit a habit that can help you to blog more successfully and increase your visibility.

Devote Time to Personal Development

Many of us surf the internet on a daily basis. So while you are surfing you can use this time to read articles, other blogs, even books from that can help stay on top of your field. Keep track of some of the things you liked during your surfing and utilize them during your blogging. What you are in fact doing is helping you and your audience to stay abreast of new ideas. This method can help you keep your blog fresh and innovative.

Don’t Reinvent the Wheel

There are experts out there that know more than you do so use this to your advantage and share their information. What you are doing is portraying that you are staying abreast of the know in your field. As they say knowledge is power and this can help you get better results. You are not only helping to strengthen your knowledge but your customers’ knowledge as well. This is a win/win for both you and your customers.

Evoke Conversation with You Readers

Tell them the story about you. You might find that your story is like someone else’s story. You are trying to evoke a dialog between you and the readers so make yourself believable and real. What you are doing is helping to create a connection that could turn out to be profitable.

Give Good Read

Make your readers want to read what you have to say. It doesn’t have to be really long. It could be slightly short, but what you want to do is make sure that that what you are writing is robust. That is that you are feeding the customer, solving a problem for the customer, causing some time of reaction that would cause a potentially cause the customer to take action.

Try some of these tips and you will begin to see how blogging has helped your business turn more profitable.

Jacqueline Morgan is an advocate for business success. As a business leader I strongly believe in tapping into the power of your potential. As President of J Morgan Designs and Consulting, she can help your business to strive in both the real world and online. Find out more about her at www.jmorgandesigns.net

Do You Need A Kick In The Butt?

kickSome days, do you need a swift kick in the butt to motivate yourself to get your plans and goals done?  You had all sorts of plans laid out to help you achieve your goals, but you just keep getting distracted by other things.   If the answer to this question is yes then you should consider finding yourself an accountability partner.  Wikipedia’s definition of an accountability partner is as follows:

An accountability partner is a person who helps to motivate another person by helping the other person keep their commitments.

Even with keeping a calendar and having time management tools at your beckoning call you can still manage to lose focus of your goals.  Many highly successful business people have accountability partners who they talk to regularly to check in on their progress and help them work through their distractions and obstacles.  An accountability partner is not really a mentor or a coach because with this partnership you are view more as equals.   This is an absolutely mutual relationship in which each person holds the other accountable to themselves.

Below are some of the benefits of having an accountability partner:

You Get A Swift Kick In The Butt

We all have those times in our life when we just need a figurative “kick in the butt” to get us moving.  When it comes to trying to meet your goals or plans you can easily let things slide or get lazy.  Wouldn’t it be nice to have someone to remind you that what you’re working towards is worthwhile? Just be prepared for a little harsh love once in a while.  Don’t we all need that from time to time to get us back and staying on track so we can meet our goals.

You Get A Taste Of Reality.

When you tell your accountability partner what your plans or goals are, you might get a big spoonful of reality.   Your partner can act like the objective eyes that you really need.   They can inform you if you are trying to do too much, if you are not doing all you can do, or if your plans are not clear enough.  You get the picture.  You might even find out that your partner doesn’t even have to feed you a dose of reality.  Through you working through this whole process and asking questions you might in fact enlighten yourself on what things you are doing or not doing.

You Are Forced To Be Specific

By you sharing your plans/goals for the day, week or month with someone else you are getting the clearness you need to move ahead.

You Get Mutual Motivation

Who couldn’t use a partner who will constantly push, encourage and motivate you towards working away at your goals, especially when it comes to meeting your business goals?   An accountability partner can be the motivating force that you may not get from your spouse, partner or friends. It can be incredibly helpful to have someone who can relate to your efforts and struggles.

An accountability partner can make the difference between success and failure.  So why don’t you have an accountability partner?

Jacqueline Morgan is an advocate for business success.  As a business leader I strongly believe in tapping into the power of your potential. As President of J Morgan Designs and Consulting, she can help your business to strive in both the real world and online.  Find out more about her at www.jmorgandesigns.net