mobileI’m sure you’ve heard by now that having a mobile-friendly website is important. But what exactly does that mean and why is it so crucial for online business success?

What does it mean to be mobile-friendly?

 Mobile-friendly or mobile-responsive refers to your website’s ability to change formats based on the device that the website detects is coming to the site.

For example, if you were to go to’s website on a computer, it will look different if you’ve only gone to that website on a tablet or mobile device. And vice versa.

The reasoning is because many people do not like having to pinch to zoom in and out with the worry of pushing the wrong button and using up data that wasn’t needed to load the wrong page… Not to mention the frustration.

Instead, mobile-friendly websites put the menu front and center without any need to zoom.

Unfortunately, for many who have had their website for a while, this doesn’t happen automatically. Instead, when a mobile device user goes to their website, the font is too small and the links so close together that it becomes difficult to navigate.

But not just that. There are numerous issues with websites that aren’t mobile-friendly.

Here are five reasons why you should be converting your website to mobile-friendly now.

  • If you’re not mobile-friendly, you’re not SEO compliant.

First and foremost, for those websites that aren’t mobile-friendly, they’re getting hurt by Google’s search ranking algorithm.

What does this mean? It means that Google will rank your website lower than other websites of similar industries or niches because you’re not mobile-friendly.

  • If you’re not mobile-friendly, you’re missing out on leads.

If you’re ranking lower on Google, you’re probably missing out on a lot of leads that would have otherwise come to your website and done business with you. However, moving to mobile-friendly could move you back up the list, giving you more leads and ultimately more sales.

  • If you’re not mobile-friendly, you’re exiling an entire marketable audience.

There are so many marketable people who use their cellphones as their prime method of surfing the internet. However, if a website is not optimized for mobile devices, they’re going to immediately hit the back button once they come to your website.

By making the site mobile-friendly, they’re more likely to stay and look around at your website and get to know your business.

  • If you’re not mobile-friendly, your internet presence may always be lacking.

It is predicted that mobile-friendly as an SEO factor will only increase in value meaning that if you skip out on being mobile-friendly today, next year it will become even more costly to your business.

At that point, there may be other factors that will need to be addressed as well that could have been avoided earlier. And with a dated website, visitors will be less inclined to take your business seriously.

  • If you’re not mobile-friendly, your competition has a greater advantage.

Many businesses are aware of the importance of mobile-responsive web design and have made the switch. However, those who haven’t yet due to lack of time or worry about branding consistency are allowing their competition to receive their leads and their business.

It doesn’t have to do with just SEO or those who are coming to your site through a cellphone or tablet, but also to do with the fresh look of a website that is mobile-responsive. That fresh look could set you apart from many of your competition (rather than the other way around).

So before you sign up for your next big website design, be sure that it’s fresh, clean, and mobile-responsive.

What do you think about mobile-responsive websites? Do you believe that they are important as Google and others believe them to be?

Let us know what you think in the comments below!