What’s the BUZZ in Marketing

bees A buzzword is defined as a word or phrase, often an item of jargon that is fashionable at a particular time or in a particular context. What is really funny to me that buzzword is related to marketing. But isn’t marketing all about buzz? Check out this list of some of the top internet marketing buzzwords.

Social learning is when an individual learns a skill through observation, without them necessarily changing their behavior. Social learning often facilitates change in the individuals involved.

Insights are intense observations about consumer behavior that can be applied to unlock growth. Insights is Facebook’s statistic measurement tool that help to generate useful information that can help to track and analyze the success of your marketing strategy.

Advertainment is entertainment content that promotes products, services, or a brand image. Advertising is no longer about interrupting what people are interested in; it’s about being what people are interested in. The great thing about advertainment is that users may engage with it without being consciously aware that it is advertising material,

Phablets are essentially smartphone-tablet hybrids. They feature-rich devices come with screen sizes between 5 and 6 inches that offer the portability and functionality of a smartphone crossed with the dynamic, big-screen experience of a tablet. Best thing about the Phablet is allows you to take multitasking to a whole new level.

Call to Action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as registering to a service, clicking on a link, following your profile, purchasing a product, etc. The smarter your CTA is, the higher the chances are for users to comply.

Newsjacking is the art or science of injecting your brands ideas into a breaking news story and generating media coverage and social media engagement as a result. If something in the news affects your audience, you should be writing about it and getting in on the action!

Target Market is a group of customers towards which a business has decided to aim its marketing efforts. Your entire social marketing strategy should be based on your profile of this group.  A well-defined target market is the first element in any marketing strategy.

Customer Relationship Management (CRM) is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. Customer Relationship Management is a significant part of any social media because it makes it easier to follow-up on engagement, build conversations with potential followers, analyze audience sentiments and other important steps in establishing positive relationships with customers.

Shareability is a ranking of your content’s potential to be shared on social media. The goal is to aspire for high shareability rates for all of your posts, but you’ll possibly find that you get more valuable results through less shareable yet more targeted social content.

Social Customer Retention is the art of making your clients and followers feel loved and appreciated even after they completed a purchase. The goal is to generate repeat sales, encourage word-of-mouth promotion and gather customer information.

Cross-Channel: When you’re using more than one social or marketing platform, to support or promote another channel. With cross-channel marketing your campaign can be integrated across the multiple channels versus thereby saving you time and increasing your reach.

Automation the ability to schedule your social actions so that it can help you save plenty of time and keep your workflow running smoothly. Not everything can be automated, though, but for those social actions that can it is well worth the time and effort to automate such tasks.

Outsourcing is widely use when professionals are not turning down new clients or limiting their professional activities, but instead they outsource certain aspects of their work to third-party service providers. Outsourcing helps you save face with the client, because if you are not available you are still making sure the client is being taken care of.

Demographics is defined as people who choose a specific network. That network is then referred to as demographics. It is almost like a network is a nation and we’re looking into its population stats.

Peer-to-Peer are reviews and recommendations made by real people who are potentially far more effective and productive than sponsored campaigns. Fostering this communication on social channels should be a priority for any serious marketer.

Jacqueline Morgan is an advocate for business success. As a business leader I strongly believe in tapping into the power of your potential. As President of J Morgan Designs and Consulting, she can help your business to strive in both the real world and online. Find out more about her at http://www.jmorgandesigns.net


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s