sabotageSocial media may be the only form of free advertisement to ever exist. It’s an excellent platform for business owners to advertise freely. But sometimes, despite every good intention we make missteps that end up sabotaging our social media presence. Here are some pitfalls to avoid that could sabotage your social media presence.


You Are Flying By The Seat of Your Pants

Since everyone is jumping on the social media bandwagon you decided to jump in headfirst and jump on the bandwagon. If you are really lucky you might have some success.   Success does not happen overnight, so if you want much greater odds take time in the beginning to plot a course for your social media efforts.

You Don’t Know Who Your Market Is 

Big marketing fact: a 25 year old and 40 year old will have vastly different interests and needs.   You have to decide which one you want to target. You can target one over the other or you can target both, but beware aware that your marketing efforts will be different for both. If you don’t already have a handle on your target customer then you need do some homework. There are tools out there than can help you and you need to find out what they are. Great marketing efforts take a little time.

You Are Biting Off More Than You Can Chew

With social media, this self-sabotaging habit usually translates to registering a large number of social network profiles, posting to them for a while, getting overwhelmed and then abandoning most – if not all – of them within a short while. Before throwing yourself on any and everything look at which network would help you best achieve your business goals.   If you can’t figure out why you need to to be on a particular social media network, you may not need to be there.

You Are Not Responding to Your Audience

When you create a post is the same thing as starting a conversation. If your followers reply to your post and you don’t reciprocate with a reply, you are essentially ignoring them. Even though you might think, the goal is to post as much and as often as you can— if you’re not listening to your followers— you’re not fostering a positive relationship and maintaining a positive web presence.

You Are Not Know on Social Media 

If you don’t publicize your social media presence then you are basically hiding it. Promote your social networking profiles by simply adding social links on your website. You can also add your social links to emails and business cards. 

You Are Posting Just to Be Posting

If you are just posting just to be posting, you are not showing your followers that you are providing them with valuable information. There is such a thing as a “slow news day,” so instead of posting something that isn’t of quality, just abstain from social media activity that day to preserve your online presence. 

You Have Too Many Wrong Connections

Having a large number of followers doe not necessarily mean that you will reach your target audience. If you’re sending out announcements and not getting responses, this proves that point. You can help ensure that your connections are solid by using Twitter directories, such as Twellow, that search for members based on their profile description so you can boost your Twitter following with targeted followers.  You can also join groups on Facebook and LinkedIn and connect with other members who have similar interest.

You Are Sending The Wrong Message

If you’re linking your Twitter, Facebook or LinkedIn profile with your business or blog on a specific subject, make sure your updates stick to the topic lines of your website. People who are going from one to the other will likely be doing so to learn more about you in relation to the theme of those sites. Don’t post random updates that contain foul language or trivial things like what you ate for lunch. 

You Are Following The Wrong Rules

When it comes to social media rules, one size does not fit all. Some rules may not apply to followers in your niche or industry. The best way to determine what works is to follow those who are successful utilizing social media specializing in the same subject area as you and analyze what they do.

Your Are Creating Fake Social Media Profiles For Linking

If you’re thinking about just creating a social media profile so you can get a backlink to your site and don’t plan on doing anything with the profile, abort the mission. Don’t assume that once you have more than 100 social media accounts, they will automatically start benefiting you. You have to actually use them in order to see results.


Jacqueline Morgan is an advocate for business success. As a business leader I strongly believe in tapping into the power of your potential. As President of J Morgan Designs and Consulting, she can help your business to strive in both the real world and online. Find out more about her at


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